Zomato vs Your Own Ordering System
See how much you are really paying Zomato and how much you could save with direct ordering through MenuManager.
The Real Cost of a Rs 500 Zomato Order
Most restaurant owners only see the commission. The actual cost is much higher.
| What You Pay Zomato | Amount | With MenuManager |
|---|---|---|
| Commission (18-30%) | Rs 125 | Rs 0 |
| Platform Fee (March 2026) | Rs 14.90 | Rs 0 |
| GST on Commission (18%) | Rs 22.50 | Rs 0 |
| Payment Gateway Fee (2%) | Rs 10 | ~Rs 10 |
| Packaging | Rs 20 | Rs 20 |
| Total Cost Per Order | Rs 192.40 | ~Rs 30 |
| You Keep | Rs 307.60 | Rs 470 |
Monthly Savings: Zomato vs MenuManager
Based on 10 orders/day at average order value of Rs 500:
| Zomato | MenuManager | |
|---|---|---|
| Monthly Orders | 300 | 300 |
| Commission Paid | Rs 37,500 | Rs 0 |
| Platform Fees | Rs 4,470 | Rs 0 |
| GST on Commission | Rs 6,750 | Rs 0 |
| Ad Spend (avg) | Rs 10,000 | Rs 0 |
| Subscription | Rs 0 | Rs 999 |
| Total Monthly Cost | Rs 58,720 | Rs 999 |
Annual savings: Rs 6,92,652
Even shifting 30% of orders to direct = Rs 2+ lakh saved annually
Feature Comparison
| Feature | Zomato | MenuManager |
|---|---|---|
| Per-Order Commission | 18-30% | 0% |
| Platform Fee | Rs 14.90/order | Rs 0 |
| Monthly Cost (300 orders) | Rs 48,720+ | Rs 999 |
| Customer Data Ownership | Zomato owns it | You own it |
| Branded Experience | Zomato branding | Your branding |
| WhatsApp/SMS Marketing | Not possible | Built-in |
| Menu Control | Limited | Full control |
| QR Code Ordering | Not available | Included |
| Customer Discovery | Strong | Requires own marketing |
| Delivery Logistics | Included | You arrange |
The Smart Strategy: Use Both
The most profitable restaurants use Zomato for discovery and MenuManager for repeat orders.
Step 1: Acquire via Zomato
New customers discover you on Zomato. They try your food for the first time.
Step 2: Convert to Direct
Include a QR code or flyer in every Zomato delivery pointing to your MenuManager ordering page.
Step 3: Retain and Profit
Repeat customers order through MenuManager. You keep 95%+ of every order instead of 65%.
Zomato Fee History
| Year | Platform Fee | Increase |
|---|---|---|
| 2023 | Rs 2-3 | Introduced |
| 2024 | Rs 6-7 | ~130% |
| 2025 | Rs 10-12.50 | ~70% |
| March 2026 | Rs 14.90 | 19% |
Stop Paying Growing Fees
Start accepting direct orders with MenuManager. Plans from Rs 999/month. 14-day free trial. No credit card required.
FAQs
Should I stop using Zomato completely?
No. Use Zomato for discovery, then convert repeat orders to direct ordering where you keep the full margin.
What about delivery?
Use your own staff, local delivery services, or offer pickup/dine-in QR ordering. Commission savings more than cover delivery costs.
How quickly can I set up MenuManager?
Under 10 minutes. Upload menu, customize page, generate QR code, start accepting orders.
Is there a lock-in?
No. 14-day free trial, no credit card. Cancel anytime.